To commemorate 140 years of Scottish heritage, fashion brand Lyle & Scott, have invited artists & fashion enthusiasts to create an original masterpiece for The 140 Series.
All you have to do is submit a piece of artwork, which represents a specific year between 1874 and 2014! The 140 pieces of artwork will then be used to construct a timeline, representative of Lyle & Scott’s tireless innovation since 1874.
Once all entries have
been submitted, the 140 pieces of art will be available to view on the South Africa Lyle
& Scott website, www.lyleandscott.co.za, with viewers given the option to bid
for the artwork of their choice. The live auction will commence on the 10th
of September, inviting everyone to participate in celebrating this milestone
with Lyle & Scott.
The artists will
receive full profit from their artwork, and in addition to this, the pieces of
artwork that fetch the three highest bids will receive: R5000, R3000, and
R2000, respectively.
Plus, to support this creative series, the advertising agency DDB will offer two six-month paid internships to student participants!
Plus, to support this creative series, the advertising agency DDB will offer two six-month paid internships to student participants!
The 140 Collection by Lyle & Scott:
The 140 capsule collection
launches this summer to celebrate Lyle & Scott’s anniversary and Scottish
heritage. The collection sees Lyle & Scott delving into the roots of the brand
to create a premium line of argyle knitwear and classic polos. The range will be distinguished by the original ‘L&S Ltd’ logo
branding on the left chest, the famous eagle motif on the arm, as well as a
label carrying the Royal Warrant marking the quality, craftsmanship and
superiority of Lyle & Scott products.
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