I love the fact that a great
outfit can change your mood, your mindset and, your identity.
Picture a
20-something who isn't afraid to push the boundaries of style, with a perfectly
suited and booted exterior, and you have Atish Jogi.
Atish is certainly one of SA's most suave men, and cemented this reputation by
winning GQ's Best Dressed
Reader 2012. Fashion is my favourite method of expression - you don't have to say a word,
and yet the world gets a glimpse of who you are, where you're going and what
you want out of this crazy ride.
Atish has perfected
the art of dressing for your mood, doubles as a Ben Sherman ambassador and is
slowly climbing the corporate ladder. In a perfectly tailored suit of course.
He's passionate about spreading the gospel of style, and recently chatted to me
about his loves, lusts and affinity for a good, clean pair of underpants.
May: In terms of
fashion, are there any stylish men out there who you personally admire?
Atish: It would be a
toss up between Shakah Madioh and Sam Lambert from Art Comes First. I love the
way they pay attention to detail, and the fact that they aren't afraid to
experiment with new things.
May: Describe your
personal style?
Atish: Preppy with a
fresh twist.
May: What's the one
thing you can't live without?
Atish: My Family, and
unfortunately my phone.
May: What's the
perfect first date outfit for a lady?
Atish: A well fitted
LBD and some simple heels. Your scent is more important here!
May: What's the one
fashion trend you can't stand?
Atish: I was never a
fan of the camouflage vibe when it happened. And, I can't stand seeing
gentlemen wearing leggings!
May: Which 5 items
should all men own?
Atish:
A tailored black suit
A pair of indigo dyed
denims
A pair of white All
Stars
A pair of fitted
khaki chinos
Good,clean quality
underpants.
May: What inspires
you?
Atish: Change. The
fact that nothing in life is constant and that we have the ability to alter
whatever we want, however we want.
May: Where do you see
yourself in 10 years?
Atish: Hopefully in a
space where I am empowering others and doing what I love!
It would be a mix of
fashion and commerce, perhaps a store where men who understand how important
perception and image are come to shop and network.