Priyanka Chopra fronts the latest GUESS campaign!

Bollywood beauty Priyanka Chopra looks absolutely ravishing as the face of the new GUESS campaign. The series of sultry black and white pictures were shot by rocker Bryan Adams, and are reminiscent of older Italian beauties, such as Sophia Loren.

Big hair, Bambi eyes and a seductive pout. It's easy to see why Priyanka was chosen to join the league of infamous former GUESS ladies, such as Claudia Schiffer, Kate Upton, Paris Hilton and Adriana Lima. I really do like the images that I've seen so far - the former beauty queen hasn't been over-styled, and the make-up hasn't hit the drag-queen border. 

Soft. Feminine. And, sensual. Love it.