Tuesday, 24 September 2013

Chase Designer Wear keeps things real

I live, breathe & wear chaos - 24, working the grind and trying my best to live up to my inner 12-year-old's expectations. 12-year-old May had this whopper of a dream - she'd become the next Oprah and make it big in the city! 

Life can often throw stupid lil stones at that 12-year-old girl's unwavering enthusiasm for life, and it gets easier to lose your ambition, eventually settling for a life of mediocrity and crackers. Me? I'd rather die. 



This is why I find the ambition behind CHASE Designer Wear rather intriguing. Streetwear for the quintessential South African guy or girl. You're working the hustle of the city and trying to make your dreams a reality. This homegrown independent clothing brand was developed with the mindset of it's market - ambition, passion and a never ending desire to live up to your potential. 


CHASE depicts the lifestyle a 20-something who knows what he wants, wears it on his sleeve and refuses to be boxed down by poor quality, mass produced fashion.

Urban culture in SA is synonymous with fashion trends. Depict a lifestyle in a streetwear collection and you have indirectly triggered a layer of hidden ambition in your clientele. 



The CHASE Designer Wear collection encapsulates this mindset -vests, hoodies, V-neck jerseys, unisex sweaters, graphic print tees and beanies - the brand has you pretty much covered this season. My pick? The graphic print tees are seriously hot right now, and can take you from day to night with the right accessories. 







If you're anywhere near PE this weekend, head down to Gondwana Cafe for an epic night out with CHASE Designer Wear


The brand is celebrating their 2nd birthday and would love to party the night away with you. I know that the boys behind the brand have pulled out all the stops to ensure a night of good music, good people and the hottest streetwear fashion on this side of the world. 

For orders, drop CHASE an email on chase.designer@gmail.com - their prices also include overnight delivery!




1 comment: