Thursday 28 August 2014

20-Something Diaries: Atish Jogi

I love the fact that a great outfit can change your mood, your mindset and, your identity. 

Picture a 20-something who isn't afraid to push the boundaries of style, with a perfectly suited and booted exterior, and you have Atish Jogi.

Atish is certainly one of SA's most suave men, and cemented this reputation by winning GQ's Best Dressed Reader 2012
Fashion is my favourite method of expression - you don't have to say a word, and yet the world gets a glimpse of who you are, where you're going and what you want out of this crazy ride. 




Atish has perfected the art of dressing for your mood, doubles as a Ben Sherman ambassador and is slowly climbing the corporate ladder. In a perfectly tailored suit of course. He's passionate about spreading the gospel of style, and recently chatted to me about his loves, lusts and affinity for a good, clean pair of underpants. 






May: In terms of fashion, are there any stylish men out there who you personally admire?
Atish: It would be a toss up between Shakah Madioh and Sam Lambert from Art Comes First. I love the way they pay attention to detail, and the fact that they aren't afraid to experiment with new things.  

May: Describe your personal style?
Atish: Preppy with a fresh twist.

May: What's the one thing you can't live without?
Atish: My Family, and unfortunately my phone.

May: What's the perfect first date outfit for a lady?

Atish: A well fitted LBD and some simple heels. Your scent is more important here!



May: What's the one fashion trend you can't stand?


Atish: I was never a fan of the camouflage vibe when it happened. And, I can't stand seeing gentlemen wearing leggings!





May: Which 5 items should all men own?

Atish:
A tailored black suit
A pair of indigo dyed denims
A pair of white All Stars
A pair of fitted khaki chinos
Good,clean quality underpants.

May: What inspires you?

Atish: Change. The fact that nothing in life is constant and that we have the ability to alter whatever we want, however we want.




May: Where do you see yourself in 10 years?

Atish: Hopefully in a space where I am empowering others and doing what I love!

It would be a mix of fashion and commerce, perhaps a store where men who understand how important perception and image are come to shop and network.


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